Status quo bias and APR's

At last, we may have reached the bottom root of APR opposition...

Status quo bias
Status quo bias is an emotional bias; a preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss.

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Research suggests that losses are twice as psychologically harmful as gains are beneficial. In other words, individuals feel twice as much psychological pain from losing $100 as pleasure from gaining $100. One interpretation is that in order for an individual to change course from their current state of affairs is that the alternative must be perceived as twice as beneficial. This highlights the challenges we may face when considering a change to our usual way of doing things.

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Status quo bias and APR's